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As anyone who runs a business knows, it's always more
cost effective to grow your business with an existing
client than to find a new one.
Many organisations utilise the services of event management
companies for specific projects, be they conference
management, corporate hospitality, ceremonial occasions
or product launches.
Event managers, however, are well placed to provide
added value by way of a significant range of communications
services. It's all about understanding the nature of
the business of the client and ensuring their communications,
internal and external are completely on song with the
organisation's overall aims and objectives.
A communications audit is a good place to start:
- Is the company or association projecting a coherent
and consistent message?
- Does the office stationery reflect the organisation's
image?
- How up to date is the sales collateral - on paper
and online?
- Are the staff uniforms and grooming up to standard?
- Is the company's message consistent from one event
to the next?
- Is their corporate hospitality budget being well
spent?
- Are their means of motivating and enthusing their
staff cost effective?
- How do in-house events like Christmas parties assist
with their overall objectives?
- With what frequency do they communicate with clients,
past, present and potential?
- How do they communicate and acknowledge their staff
when they're working under pressure?
There is no reason why a conference/event management
company couldn't provide a consultancy service to address
many of these issues for their clients The aim of every
business event is to enhance the quality of communication
between all parties and perhaps we should do more in
terms of offering our expertise in this area.
If nothing else, we should be ensuring our own communications
processes meet these standards.
For more information, contact Bryan Holliday on Ph:
(02) 9241 1478 or Email: bryanh@icmsaust.com.au
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