Maximising Your Event Footprint
On appointment ICMSA develops a comprehensive marketing strategy designed to maximize the opportunity your meeting or event creates for your organisation.
This often includes implementing a national and international engagement plan that is designed to build awareness of the event, exceed delegate targets and increase stakeholder and sponsorship opportunities.
Delegate Boosting and Promotion - International
Where applicable ICMSA staff attend meetings related to the Australian event wherever they are held in the world for promotional purposes, delegate boosting and sponsorship engagement.
For the 43rd Committee on Space Research Scientific Assembly 2021 (COSPAR 2021), ICMSA staff and members of the Local Organising Committee attended six meetings in Australia and internationally prior to COSPAR 2021. A highlight was creation of a Back Yard BBQ for all attendees of a related meeting in Pasadena, USA.
In some instances the cost of international marketing can be offset through financial assistance from local convention bureaux. As a member of all major Australian convention bureaux, ICMSA is aware of all funding grants available for these purposes.
Database Development and Communication
On appointment ICMSA creates a master database that contains potential event attendees, sponsors and stakeholders. This database then forms the basis for all electronic communications which provides recipients with regular and relevant news, key dates, milestones and latest announcements, such as the selection of keynote speakers and new initiatives.
Public Relations and Media Management
Many meetings managed by ICMSA include such important subject matter that they have the ability to attract media interest. ICMSA believes this has the potential to broaden the knowledge of key individuals and host event organisations in the short term and assist the industry segment longer term through greater recognition and understanding.
ICMSA provides its clients with specialist advice on strategies for securing media interest in events under management. This can include writing and distribution of press releases to relevant media, media liaison, managing journalists on-site and managing media conferences at events.
Social Media Management
Marketing today not only requires best practice with traditional strategies but in newer areas, particularly those now available through social media channels, many of which can assist in increasing awareness of a meeting or event and thereby growing sponsorship and delegate attendance. Social media can also foster greater in-meeting engagement and exhibitor and attendee satisfaction.
ICMSA’s marketing team now includes younger, social media savvy personnel who not only understand the intricacies of social media platforms but recognise the best channels to achieve the best results for each meeting and event, taking into account audience demographics and user analytics.
All of ICMSA’s marketing plans include a comprehensive social media strategy.